Scaling Multilingual Sales Teams Globally – Faster, Smarter, More Efficient

See how we supported a tourism client’s sales success with native-speaking agents experienced in travel and local markets.

case study about scaling multilingual sales teams globally

The Client

Industry: Travel

Number of Agents: 40

Scope of Work: Outbound Telephony

Channels: Telephony

Product: Managed Service

Start date: April 2023

The Challenge

Our client operates an online marketplace for travel activities, boasting a network of over 20,000 supply partners offering more than 100,000 products. The core of our sales activity involves cold-calling potential suppliers in Europe and North America, persuading them to register on the platform and offer their services. To guarantee cultural alignment and maximize sales outcomes, the sales agents needed to be proficient in the languages of the countries, must have lived in the respective countries within the last 2-4 years, and have had a travel background.

The Solution

  • Our platform’s flexibility allows the client to easily scale the number of sales agents up or down without bureaucracy.
  • yoummday successfully facilitated the client’s expansion into new markets without the need for multiple suppliers for different regions and languages. Starting with only five talents for France and Portugal, we quickly outperformed other suppliers, leading to additional projects in the DACH region, Italy, Spain, and North America. This demonstrated that the yoummday model excels, particularly for multi-language and global sales projects.
  • yoummday implemented Zoho reporting, giving us a competitive edge over other BPOs. This advanced reporting tool allowed us to gain better insights and create custom dashboards based on the client’s data, significantly improving overall performance.
scaling multilingual sales teams globally with yoummday

Why yoummday?

  • The client was dissatisfied with their current supplier and sought a new partner. Yoummday’s global talent pool of over 15,000 agents, coupled with our innovative technology, enabled us to recruit agents meeting all specific customer requirements—a critical success factor that other partners could not provide due to local limitations and long preparation times (one week with yoummday vs. several months with other providers).
  • We ensure a fair deal for our clients. To receive the full commission, agents must not only make sales but also ensure the supplier remains active on the platform. Commissions are paid monthly based on live listings, incentivizing agents to maintain high levels of performance and client satisfaction.
  • The yoummday approach allows us to hire agents based on their skills, language proficiency, and sales experience, providing a significant advantage over other BPOs, which often limit their agent pool to native speakers in their office locations (e.g., Spanish natives in Peru).

Results

%

of targets reached — outperforming the second supplier’s 47%

%

cost reduction while delivering excellent value for money

agents projected by year-end