Unlocking Global Growth – Harnessing Expert Sales Strategies For Seamless Expansion
Find out in our case study how a travel customer easily put together a multilingual and experienced sales team with yoummday.
The Client
Industry: Travel
Number of Agents: 8 (5 FTE)
Scope of Work: Outbound Sales
Channels: Voice an email
Product: Managed Services
Start date: September 2023
Challenge
The client needed to build an inside sales team comprised of agents with sales experience along with native-level French or Portuguese language skills. The client’s existing BPO partners were primarily experienced in customer support; while they attempted to deploy a team of salespeople, the agents had little sales or industry experience, let alone the requisite language ability and the project required more highly skilled agents.
Solution
- yoummday’s Managed Service option enables the client to outsource core tasks such as recruitment, training, coaching, quality management, and workforce management to yoummday’s experienced operations personnel.
- While the client primarily utilises its own telephony system, yoummday serves as the ideal fallback solution. In instances where the client’s system experiences downtime, yoummday seamlessly steps in, providing a reliable calling function to ensure uninterrupted business continuity.
Why yoummday
- yoummdays global talent pool made it easy to find suitable talents with the required language skills in Portugal and Morrocco.
- The flexibility of freelancers and the global talent pool make it easy for the client to ramp up or down as needed.
- Performance-based pricing offered a low-risk entry point for the client to test yoummday. Agents receive a per-minute payment plus a commission for every new tour operator onboarded.
- yoummday’s operations relies upon data-driven performance improvements, providing detailed analyses helping the client to make informed decisions and optimise their processes effectively.
- The importance of direct communication and face-to-face interactions are prioritised by yoummday, which is why they make it a priority to visit the client in person on multiple occasions.
Results
yoummday’s client sells tours and excursions, activities, and tickets to tourist attractions. It offers more than 100,000 products worldwide in 150 countries, 22 languages, and 40 currencies. The company is currently expanding its supplier list by cold calling small and medium-sized tourism operators and encouraging them to sign up to their platform and offer services.