Performance Marketing Manager (m/f/d) – Talent Acquisition
München | Berlin | as from now
Your mission
We are looking for you to join us immediately as Performance Marketing Manager (m/f/d) - Talent Acquisition in our headquarters in Munich or in Berlin, in a hybrid working model.As Performance Marketing Manager (m/f/d), you will be part of the Talent Marketplace Team and take responsibility for acquiring new freelancers (“Talents”) who work as independent CX Agents on our SaaS platform - through data-driven performance campaigns.
The goal of this key position is to sustainably scale the talent side of our marketplace by leveraging paid media, multi-channel marketing, and funnel optimisation – directly contributing to the growth of yoummday.
Your Skillset
- Performance Marketing for Talent Acquisition: You will design and manage paid media strategies (Google, Meta, LinkedIn, TikTok, YouTube, newsletters, etc.) with a clear focus on acquiring and sustainably activating new users for our SaaS platform in the form of freelance CX Agents (“Talents”).
- Funnel Management & Conversion Optimisation: You will build a scalable talent funnel (from top-of-funnel through to activation) and continuously optimise campaigns with regard to budget, based on CPL, CAC, CTR, and ROI.
- Recruitment Marketing & Employer Branding: You will strengthen our employer brand for “Talents”, develop authentic messaging for freelancers, and ensure an attractive and credible brand presence.
- Content & Touchpoint Optimisation: Working closely with our Talent Marketplace Recruiting Team, you will optimise landing pages and content for maximum conversion, and strategically deploy content, ads, and affiliate channels to build a sustainable pipeline.
- Data Analysis & Reporting: You will track and analyse campaign performance, drive data-based optimisations, manage budgets, and regularly present ROI and recommendations to internal stakeholders.
Your skillset
Background: You hold a degree in Marketing, Communications, HR, or a comparable qualification – although a degree is not mandatory. What counts is that you are hands-on, smart, results-driven, and already have practical experience.
Relevant Experience: You bring 3–5 years of relevant experience in performance marketing, growth marketing, or recruitment marketing.
Track Record & Expertise: You have proven success in executing paid media campaigns (e.g. Google, Meta, LinkedIn), as well as in lead nurturing and marketing automation – ideally in the context of talent or freelancer acquisition.
KPI Orientation: You have a strong understanding of KPI analysis (CPL, CAC, CTR, ROI) and make data-driven decisions.
Working Style: You work in a structured, analytical, and results-oriented way, while also bringing creativity and an innovative mindset to explore new paths in performance marketing.
Language Skills: You communicate confidently in both German and English (written and spoken, C1 level each) and bring along a healthy sense of humour.
Your winning deal
- Your benefits: In addition to 30 days of vacation, we also offer you a job lunch allowance (€69 per month), a “Givve” card (topped up with €50 per month), discounts via “Corporate Benefits”, the option of leasing a JobRad, pension contributions (occupational pension & VL) and great team and company events.
- Your workplace: You will work in a flexible, hybrid model from one of our dog-friendly and modern offices and will have the opportunity to do “work from abroad” within the EU for 2 weeks a year (*only applies to employees with an EU passport)
- Your footprint: A position in a profitable company where you have the freedom and confidence to help shape it and work with us on the “future of work”.
- The values: We score highly with an open, authentic culture and a high-performing and humorous team that is already looking forward to making bold decisions with you and breaking new ground that will lead us to sustainable success.
- Your opportunity: From day one, you will have the opportunity to take on responsibility, drive innovation and develop the company and yourself together with a team of experts.